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The Super Bowl of Advertising: How the Commercials Won the Game

The Super Bowl of Advertising: How the Commercials Won the Game
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Manufacturer: Bloomberg Press
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Additional The Super Bowl of Advertising: How the Commercials Won the Game Information

Illustrated throughout with color stills from the ads, The Super Bowl is The Super Bowl of Advertising brings back memories and reminds us of how, for many, the commercials have tickled the nation's funny bone and tugged at its heartstrings—as well as its wallets.

It is the place for advertisers to be seen and to showcase their best work to some 800 million viewers around the world and is of intense interest to advertising, marketing, and branding professionals. The Super Bowl of Advertising brings back memories and reminds us of how, for many, the commercials have tickled the nation's funny bone and tugged at its heartstrings—as well as its wallets.

Many of us tune in just for the ads, The Super Bowl is the place for advertisers to be seen and to showcase their best work to some 800 million viewers around the world and is of intense interest to advertising, marketing, and branding professionals.

The commercial spectacle has grown in magnitude along with the game itself to become an integral part of the ongoing evolution—noting the triumphs and flops, lassoing behind-the-scenes stories of ads that are significant—because they broke new ground, unveiled major campaigns, defined new cultural movements, set milestones, or reflected life at the time in unique ways.

 

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